Comparative Study on Robust Methodological Choice for Economic Valuation of Religious and Heritage Sites: A Systematic Review
This systematic review of 21 studies on the economic valuation of religious and heritage sites highlights a methodological shift toward individual-level travel cost models and contingent valuation to address the unique heterogeneity and non-use values of pilgrimage, while recommending hybrid designs and pilgrimage-specific demand models to overcome existing methodological challenges.