Counterconditioning Alcohol Cues: Neural and Behavioral Modulation of Automatic Tendencies and Pavlovian-to-Instrumental Transfer in Male Alcohol Users
This study demonstrates that counterconditioning alcohol cues paired with retrieval cues selectively reduces approach biases and recalibrates cue-driven instrumental interference in approach-oriented male alcohol users by restoring frontal N2 and centroparietal P3 neural activity, highlighting the importance of individual tendency profiles for targeted associative interventions.