Whataboutism

This paper proposes a game-theoretic model demonstrating that the availability of "whataboutism" as a rhetorical deflection strategy exacerbates offensive speech and can lead to the complete breakdown of civility norms, particularly within polarized societies.

Kfir Eliaz, Ran Spiegler

Published 2026-03-10
📖 5 min read🧠 Deep dive

Imagine a neighborhood divided into two rival gangs, let's call them Team Red and Team Blue.

In this neighborhood, there's an unwritten rule: "It's okay to argue, but don't insult someone's family." Usually, if a Red member insults a Blue family member, the Blue members get angry. But here's the twist: Red members are also supposed to get angry at their own Red member for breaking the rule. If they stay silent, they look weak and get shamed by their own team.

This is how social norms usually work. But then, a new weapon enters the chat: Whataboutism.

The "Whataboutism" Superpower

Imagine a Red member insults a Blue family. A Blue member yells, "Hey! That's rude!"

Instead of apologizing, the Red member pulls out a magic card and says: "But what about last week? When a Blue member insulted a Red family, and nobody in your team said a word! You're hypocrites!"

Suddenly, the Blue member is stuck. They can't condemn the Red member without looking like a liar, because their own team failed to police their own behavior last time.

This paper by Kfir Eliaz and Ran Spiegler is a mathematical story about how this "But what about..." tactic destroys the neighborhood's peace.

The Game: A Never-Ending Argument

The authors set up a game that plays out forever:

  1. The Spark: Someone from one team says something mean (an "offensive speech act").
  2. The Reaction: People from both teams get a chance to either condemn it (say "That's bad!") or stay silent (which counts as "supporting" it).
  3. The End: The argument stops as soon as someone condemns the act.

The Catch:

  • If your own team condemns you, you get punished. There is no escape.
  • If the other team condemns you, you can try to use the "Whataboutism" card. You win if you can find a memory of the other team doing something similar without their own team stopping them.

The Big Discovery: The "Norm Breakdown"

The authors found something scary. In a normal world (without Whataboutism), people usually try to be polite. Even if they want to say something mean, the fear of being shamed by their own friends keeps them in check.

But once Whataboutism becomes an option, the whole system collapses. Here is why:

  1. The Cycle of Excuses: If Team Red knows they can always say "But what about Blue?", they stop feeling guilty. They say the mean thing.
  2. The Silence: Team Blue sees this and thinks, "Well, Red is going to say it anyway, and they'll just deflect us. Plus, we did that thing last week too." So, Team Blue stays silent.
  3. The Collapse: Because Team Blue stayed silent, Team Red now has perfect ammunition for their Whataboutism card. They use it to deflect any future criticism.

The Result: In highly polarized neighborhoods (where both sides really hate each other), the "politeness rule" vanishes completely. Everyone starts insulting everyone, and everyone uses "But what about..." to dodge the blame. The neighborhood becomes a toxic free-for-all.

The "Fanatic" Factor

The model also looks at "Fanatics"—people who love being mean so much that they don't care about the rules at all.

  • In a normal world: Fanatics are a small minority. Most people still try to be good.
  • In a Whataboutism world: The presence of Fanatics makes the "But what about..." argument stronger. If there are more Fanatics on the other side, it's easier to find a story where they were bad and you were silent. This makes everyone more likely to be mean, not just the Fanatics.

The Polarization Trap

The paper concludes that as society becomes more polarized (where people care more about winning arguments and more about being offended), the problem gets worse.

  • People feel stronger urges to insult.
  • People feel stronger urges to be offended.
  • The "Whataboutism" shield becomes stronger.

It creates a feedback loop: The more polarized we get, the more we use Whataboutism, and the more Whataboutism we use, the more we lose our ability to agree on basic rules of civility.

The Takeaway

Think of social norms like a glass wall keeping a room clean.

  • Without Whataboutism: If someone throws trash, the roommates clean it up. The wall holds.
  • With Whataboutism: If someone throws trash, the other person says, "But you threw trash yesterday!" The first person says, "See? You admit you're messy too!" The second person, feeling guilty, stops cleaning.
  • The End: The room becomes a garbage dump, and no one cleans it anymore because everyone is too busy pointing fingers at the past.

The authors show that while "But what about..." feels like a clever defense, it is actually a self-destruct button for civilized conversation. It turns a society where we can disagree politely into a society where we just scream at each other forever.