Market Structure and Export Competitiveness in the Global Mango Trade: An HHI, CMS, and RSCA Approach (2006-2024)
This study analyzes the global fresh mango market from 2006 to 2024 using HHI, CMS, and RSCA methods to reveal a highly competitive landscape where Thailand and Peru have gained competitiveness while India has declined, ultimately demonstrating that agricultural productivity, quality leadership, and market diversification are critical drivers of export success.