AI‑Powered Capabilities and Green New Product Development: The Dual and Asymmetric Mediating Roles of Green Exploratory and Exploitative
Drawing on dynamic capabilities theory and survey data from 333 Chinese manufacturing firms, this study reveals that AI-powered capabilities significantly enhance green new product development through dual mediating roles of green exploratory and exploitative processes, with the exploratory pathway demonstrating a significantly stronger mediating effect than the exploitative one.