A qualitative study exploring poultry farmers’ barriers and motivations to seasonal human influenza vaccine uptake as a preventive public health measure because of avian influenza
This qualitative study of Dutch poultry farmers reveals that while many recognize the societal importance of seasonal influenza vaccination to prevent avian-human virus reassortment, uptake is hindered by government distrust, regulatory burdens, and perceived low personal risk, necessitating strategies that leverage trusted intermediaries and ensure accessible, voluntary vaccination programs.