UGC-Informed Perception Cues and Environmentally Responsible Behavioral Intention: Differentiated Cognitive–Affective Pathways at Huangshan
This study utilizes UGC-derived perception cues and survey data from Huangshan to demonstrate that tourists' environmentally responsible behavioral intentions are driven by distinct cognitive–affective pathways, where destination image influences intention indirectly through awe and affinity, while environmental understanding and awe exert both direct and indirect effects.