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Complement or substitute? How AI increases the demand for human skills

Using a dataset of nearly 30 million job postings from the US, UK, and Australia, this study demonstrates that AI adoption increases the demand and wage premiums for complementary human skills like analytical thinking and resilience across both AI-intensive and non-AI roles, while simultaneously reducing demand for substitutable tasks.

Original authors: Elina Mäkelä, Matthew Bone, Mareike Sehrer, Farah Nanji, Fabian Stephany

Published 2026-06-09
📖 4 min read☕ Coffee break read

Original authors: Elina Mäkelä, Matthew Bone, Mareike Sehrer, Farah Nanji, Fabian Stephany

Original paper licensed under CC BY 4.0 (http://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer

Imagine the workplace as a giant orchestra. For a long time, we worried that Artificial Intelligence (AI) was like a new, super-powerful instrument that would replace the musicians entirely. We feared the conductor would fire the violinists because the AI could play faster and more perfectly.

But this paper, written by researchers from Oxford and other institutions, tells a different story. They looked at nearly 30 million job postings from the US, UK, and Australia between 2018 and 2024 to see what’s actually happening. Their conclusion? AI isn’t replacing the musicians; it’s changing the sheet music. It’s making the human qualities that complement the AI much more valuable, while making the routine tasks that AI can do easily less important.

Here is the breakdown of their findings, explained with everyday analogies.

1. The "Co-Pilot" Effect (Internal Effects)

The researchers first looked at jobs that directly use AI (like data scientists or managers using AI tools). They found that these jobs aren’t just asking for people who can code AI. Instead, they are increasingly asking for "human" skills that work alongside the AI.

The Analogy: Think of AI as a high-speed sports car. You don’t need to be a mechanic to drive it, but you do need to be an excellent driver. The car (AI) provides the speed and power, but the human provides the steering, the judgment, and the resilience to handle a sudden turn.

The study found that jobs using AI are demanding more of these "driver" skills:

  • Analytical Thinking: Knowing where to drive.
  • Resilience: Staying calm when the car hits a bump.
  • Ethical Judgment: Deciding if you should take that shortcut.
  • Teamwork: Coordinating with other drivers.

Interestingly, the paper notes that this is especially true for "AI Users" (like managers, salespeople, and finance workers) rather than just "AI Creators" (the engineers building the AI). For these users, the AI is a tool, and their value comes from how well they can collaborate with it.

2. The "Golden Ticket" (Wage Premiums)

Does being good at these "human" skills pay off? The researchers checked the salaries.

The Analogy: If you’re the best driver in the team, you get the bonus.

They found that in AI-heavy roles, having skills like Resilience actually commands a higher salary (about a 5% premium). While not every single human skill showed a massive wage jump in their statistical models, the data suggests that employers are willing to pay more for people who can effectively partner with AI systems, particularly in management and finance roles.

3. The "Ripple Effect" (External Effects)

This is the most surprising part of the paper. The researchers looked at jobs that don’t directly use AI. They asked: If a company starts using AI in one department, does it change what they look for in other departments?

The Analogy: Imagine a restaurant installs a super-efficient robotic kitchen assistant. The chefs (who use the robot) need to be better at tasting and plating (complementary skills). But what about the waiters? Even though they don’t touch the robot, the whole restaurant’s pace has changed. The waiters now need to be more adaptable, communicate better, and handle complex customer questions because the kitchen is moving faster. The change in the kitchen ripples out to the dining room.

The study found exactly this:

  • Complementary Skills Rise: As AI adoption grows in a company, industry, or region, even non-AI jobs start demanding more human-centric skills like analytical thinking and teamwork.
  • Substitutable Skills Fall: At the same time, the demand for skills that AI can easily replace—like basic summarization, translation, or routine customer service—goes down.

This "ripple effect" was seen across the US, UK, and Australia/New Zealand. It means AI isn’t just changing the jobs that touch it; it’s reshaping the entire ecosystem of work around it.

Summary: Complement, Don’t Compete

The main takeaway is that AI is not a substitute for humans; it’s a complement.

  • Old View: AI replaces human tasks.
  • This Paper’s View: AI elevates the value of distinctly human traits.

The researchers argue that we shouldn’t just train people to build AI. We need to train people to be better humans in an AI world. Skills like ethical judgment, resilience, and analytical thinking are becoming the "currency" of the future workplace. As AI takes over the routine, repetitive tasks (the "substitutable" skills), the premium on the skills that require human connection, judgment, and adaptability (the "complementary" skills) goes up.

In short: Don’t try to compete with the machine on speed or calculation. Instead, lean into what makes you human—your ability to think critically, work with others, and navigate complex, ethical landscapes. That’s where the value lies.

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