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CEO-Bench: Can Agents Play the Long Game?

The paper introduces CEO-Bench, a novel benchmark that evaluates language model agents' ability to navigate long-horizon, uncertain, and noisy real-world business challenges by simulating the operation of a startup for 500 days, revealing that even state-of-the-art models struggle to consistently achieve profitability.

Original authors: Haozhe Chen, Karthik Narasimhan, Zhuang Liu

Published 2026-06-19
📖 4 min read☕ Coffee break read

Original authors: Haozhe Chen, Karthik Narasimhan, Zhuang Liu

Original paper licensed under CC BY 4.0 (http://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer

Imagine you hire a brilliant, hyper-intelligent robot to run a startup company. You give it a million dollars, a laptop, and a set of tools to manage everything from pricing and marketing to research and customer support. Your goal? Keep the company alive and profitable for 500 days.

This is exactly what the paper CEO-BENCH tests. The researchers created a realistic video-game-like simulation of a startup called "NovaMind" to see if today's most advanced AI agents can handle the long, messy, and uncertain job of being a CEO.

Here is the breakdown of what they did and what they found, using simple analogies:

1. The Game: A 500-Day Marathon

Most previous tests for AI were like sprint races. They asked the AI to do one specific thing quickly, like "fix this broken code" or "write an email." The AI gets a clear goal, acts, and gets immediate feedback.

CEO-BENCH is a marathon in a foggy forest.

  • The Fog: The AI cannot see everything. It doesn't know exactly how happy customers are or what the competitors are planning. It has to guess based on clues (like social media complaints or sales data).
  • The Foggy Path: Decisions take a long time to pay off. If you spend money on research today, you might not see a better product for weeks. If you lower prices, you might get more customers now, but lose money later.
  • The Moving Target: The forest changes. Competitors get smarter, the economy shifts, and customer tastes change. The AI has to keep adapting its map while running.

2. The Tools: A Swiss Army Knife

The AI doesn't just talk; it has to do. It operates through a computer terminal where it can:

  • Write code to analyze massive spreadsheets (SQL databases).
  • Set prices for different products.
  • Buy advertising space.
  • Negotiate deals with big corporate clients.
  • Post on social media to fix reputation.

Think of it like giving a pilot a plane with 34 different controls. The AI has to figure out which levers to pull, when to pull them, and how they all affect each other.

3. The Results: Most AIs Crashed

The researchers ran this simulation with the world's smartest AI models (like GPT-5.5, Claude Opus, and others). The results were sobering:

  • The "Bankruptcy" Rate: Most of the AI agents ran out of money and went bankrupt before the 500 days were up. They were like drivers who kept pressing the gas pedal without checking the fuel gauge.
  • The Survivors: Only two models, Claude Opus 4.8 and GPT-5.5, managed to finish the race with more money than they started with.
  • The Reality Check: Even the winners didn't get rich. They ended with about $20–27 million, but the researchers calculated that a perfect strategy could have earned over $2 billion. This means even the best AIs are still missing the "secret sauce" of true business strategy.

4. How the Winners Did It

The paper looked closely at how the winning AIs thought. They found three key differences between the winners and the losers:

  • They Were Detectives: Instead of guessing, the winners wrote code to dig through the data. They looked at past negotiation records to figure out what customers were willing to pay, even though the AI wasn't told this directly.
  • They Were Fortune Tellers: The winners ran their own "mini-simulations" inside their heads. Before making a big move, they would write code to ask, "If I do X, what happens in 4 weeks?" This helped them avoid traps.
  • They Were Adaptable: When the "competitor" in the game got stronger, the winners noticed quickly and changed their strategy. The losers kept doing the same thing until they crashed.

5. The "Rule-Based" Baseline

Interestingly, the researchers also tested a simple, dumb computer program that followed basic rules (like "always keep prices at $10"). This simple program made $15 million.

  • The Lesson: The best AI models barely beat a simple, dumb rule-following script. This shows that while AI is great at following instructions, it still struggles with the complex, long-term thinking required to run a real business.

The Bottom Line

CEO-BENCH is a wake-up call. It shows that while AI agents are getting very good at short-term tasks (like fixing a single typo), they are still terrible at long-term strategy (like steering a company through a 500-day storm).

The paper concludes that to build truly useful AI, we need to move beyond testing if they can "do a task" and start testing if they can "play the long game" in a world that is noisy, changing, and full of hidden surprises.

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