📄 social_science
An Extended Theory of Planned Behaviour framework on the purchase decision towards gari and beans dish among undergraduates
This study reveals that among undergraduates at the University of Education, Winneba, the purchase decision for 'gari and beans' is significantly driven by pricing, attitude, location, and perceived behavioural control, with pricing emerging as the strongest predictor, while packaging was found to be statistically insignificant.
Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer
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