📄 social_science
Online consumption and affective experience moderate live streaming users’ loneliness: A nationwide survey in China
Based on a nationwide survey of 9,311 Chinese users, this study reveals that while live-streaming immersion generally correlates with increased loneliness, this relationship is reversed and becomes protective for users who exhibit higher tendencies toward online consumption or stronger affective experiences.
Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer
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