Applying artificial intelligence and big data analysis in predicting the effectiveness of strategic decision-making in the green hotel standards
Grounded in Information Processing Theory and the Dynamic Capabilities View, this research proposes an integrated AI-driven framework that synthesizes internal corporate data and external market signals using machine learning and NLP to forecast the long-term effectiveness, ROI, and operational risk of strategic decisions for green hotel standards in Southeast Asia.
Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer
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