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Bounded reasoning and wandering trust: Examining the dynamic effects of science literacy and expert trust against the consequences of conspiracy belief in vaccinations in China

Drawing on four nationwide surveys in China, this study reveals that while expert trust generally promotes vaccination, science literacy functions as a conditional resource that can paradoxically amplify the negative impact of conspiracy beliefs depending on the specific vaccine context and policy environment.

Original authors: Hepeng Jia, Kaicheng Shao, Ruifen Zhang, Lei Ren, Yuele Huang

Published 2026-07-15
📖 5 min read🧠 Deep dive

Original authors: Hepeng Jia, Kaicheng Shao, Ruifen Zhang, Lei Ren, Yuele Huang

Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer

Imagine your brain as a high-tech detective agency. For years, we've been told that if you just give the detectives more science textbooks (science literacy) and tell them to trust the Chief Inspector (expert trust), they will instantly solve every mystery and ignore the fake news spread by the "Conspiracy Crew."

But a massive study conducted in China between 2021 and 2026, looking at nearly 6,120 people, suggests the reality is much weirder. The detectives didn't just ignore the fake news; sometimes, having more textbooks actually made them more suspicious of the vaccines, and trusting the Chief Inspector didn't always stop the fake news from winning. In fact, the rules of the game changed depending on when you played and which vaccine was on the table.

Here's what the researchers found, broken down into a story of shifting alliances.

The Conspiracy Crew Always Wins (Mostly)

First, the bad news for the health officials: The Conspiracy Crew (people who believe things like "pharmaceutical companies are faking data" or "viruses are engineered") consistently lowered the desire to get vaccinated. This happened every single time the researchers checked, whether it was for the COVID-19 vaccine or the flu shot. If you believed the conspiracy theories, you were less likely to want the shot. This was a steady, negative effect across all the surveys.

The "Textbook" Detective: Sometimes a Hero, Sometimes a Villain

You might think that if a person knows a lot about science (high science literacy), they would be better at spotting the Conspiracy Crew's lies. The study suggests this is only true in very specific situations.

  • The Beginning (April 2021): When the COVID-19 vaccine was first rolling out, having more science knowledge did help. It was like a detective using a fresh manual to solve a brand-new case. People with higher science literacy were more likely to want the vaccine.
  • The Middle (January 2024): Fast forward a year after the lockdowns ended. The public was suddenly worried about a specific side effect: pulmonary nodules (small spots on the lungs). Suddenly, the "textbooks" backfired. The researchers found that people with higher science literacy actually became more influenced by the conspiracy beliefs. It's as if the detectives, armed with their knowledge, started over-analyzing the situation and decided, "Wait, if I know how lungs work, maybe these conspiracy theories about lung spots make sense!"
    • Crucial Detail: This "backfire" effect wasn't strong once the researchers accounted for how much people trusted experts. It suggests that when people are worried, their knowledge might just give them more tools to argue against the vaccine if they are already suspicious.
  • The End (2026): By the time the study looked at flu shots in 2026, science literacy stopped being a major player in the decision-making process entirely. The detectives put down their books; the decision wasn't about facts anymore.

The "Chief Inspector": A Trust That Wanders

Now, let's talk about Expert Trust (trusting scientists and doctors). This was the most consistent hero in the story. Across almost every survey, people who trusted experts were more likely to want the vaccine.

However, the "Chief Inspector" didn't always stop the Conspiracy Crew.

  • During the COVID-19 Emergency: Even if you trusted the experts, it didn't really stop the conspiracy theories from lowering your desire to get the shot. The trust helped you want the shot, but it didn't act as a shield against the fake news.
  • The Flu Shot in 2024: Here, the trust worked as a shield. When people were worried about the lung spots, trusting the experts did weaken the power of the conspiracy theories.
  • The Flu Shot in 2026: But then, in a twist, the trust did the opposite! In the routine flu season of 2026, trusting the experts actually made the conspiracy theories stronger. The researchers call this "misplaced trust." It's like the detective trusting the Chief so much that they stop thinking for themselves, and if the Chief's advice feels shaky, the detective panics and believes the conspiracy theories even more.

The Big Picture: It's Not a One-Size-Fits-All Solution

The study, which analyzed data from four different waves of surveys involving 6,119 people, concludes that science literacy and expert trust are not magic wands that fix everything. They are more like conditional tools.

  • They work differently for different vaccines: The high-stakes, government-mandated COVID-19 vaccine played by different rules than the routine, voluntary flu shot.
  • They work differently at different times: When a vaccine is new and scary, knowledge helps. When it becomes routine or when people are scared of side effects, that same knowledge might make them overthink and doubt.
  • They aren't perfect shields: The idea that "more knowledge = less conspiracy" is too simple. Sometimes, more knowledge just gives conspiracy theories a better foothold.

The researchers suggest that we shouldn't just assume that teaching people more science or telling them to "trust the experts" will automatically solve the problem of vaccine hesitancy. The human brain is "bounded"—it doesn't always use logic the way we expect. Sometimes, the very tools we think will save us (knowledge and trust) can actually change the game in unexpected ways, depending on the context, the fear, and the specific vaccine in question.

So, the next time you hear that we just need "more facts" to stop conspiracy theories, remember the story of the Chinese detectives: sometimes, the facts make them doubt more, and sometimes, trusting the boss makes them doubt even more. It's a complex dance, not a simple switch.

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