Mapping Persuasion and Backer Performance in Non-Profit Sustainability Crowdfunding: A Psycholinguistic Grey-DEMATEL and LIWC Analysis
This study employs a mixed-methods approach combining Grey-DEMATEL and LIWC analysis to demonstrate that emotional tone, cognitive cues, and personalization are the primary psycholinguistic drivers of success in Indian sustainability crowdfunding campaigns, while authenticity and moral language foster trust and excessive self-reference hinders performance.