Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
This paper demonstrates that offering two advertising-supported monetization options, rather than just one, allows Generative AI firms to effectively encourage free users to upgrade while retaining paid subscribers, thereby optimizing revenue without compromising search engagement through a mechanism driven by the compromise effect and mediated by affective and cognitive evaluations.
Original paper licensed under CC BY 4.0 (http://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer
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