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Trade in English only? The case of Swedish in Finland

Despite high English proficiency in both nations, this study finds that Finnish firms exporting more to Sweden employ a higher share of Swedish-speaking personnel, particularly among small firms, suggesting that specific language skills remain crucial for trade even when English is widely spoken.

Original authors: Angela Djupsjöbacka, Edvard Johansson, Jonas Lagerström

Published 2026-07-03
📖 4 min read☕ Coffee break read

Original authors: Angela Djupsjöbacka, Edvard Johansson, Jonas Lagerström

Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer

Imagine you are running a small business in Finland, and you want to sell your products to your neighbor, Sweden. You might think, "No problem! Everyone in both countries speaks English fluently. We can just do business in English."

This paper asks a simple but surprising question: Is that actually true? Or, does having employees who speak Swedish give Finnish companies a secret advantage when trading with Sweden, even if everyone knows English?

Here is the breakdown of the study using everyday analogies:

The Setup: The "English-Only" Assumption

Think of Finland and Sweden as two neighbors who have known each other for centuries. They are very close culturally and geographically (they even share a golf course that straddles the border!). Because they are so advanced, almost everyone in both countries speaks excellent English.

The researchers wondered: If English is the "universal remote control" for communication, why would anyone bother using Swedish? Maybe speaking Swedish is just a leftover habit, or maybe it actually helps sell more stuff.

The Experiment: The "Language Team" Test

The researchers looked at thousands of Finnish companies over ten years (2010–2019). They didn't just look at the total money made; they looked at the team.

  • The Variable: They calculated what percentage of a company's employees spoke Swedish as their mother tongue.
  • The Comparison: They compared how much these companies sold to Sweden (where Swedish is spoken) versus how much they sold to China (where neither Swedish nor Finnish is spoken, and Mandarin is the language).

Think of it like testing a key. If you have a key that fits a Swedish lock, it should open the Swedish door. But if you try that same key on a Chinese lock, it shouldn't work at all.

The Findings: The "Swedish Key" Works

The results were clear:

  1. The Swedish Connection: Finnish companies with more Swedish-speaking employees sold more to Sweden. It didn't matter if the company was big or small; having that "Swedish key" helped.

    • The Analogy: Even if you can speak English, having a team member who speaks the local language is like having a friendly guide who knows the shortcuts and the local customs. It makes the transaction smoother.
    • The Surprise: This effect was strongest for small companies. For big corporations, English might be enough. But for small businesses, where personal relationships matter more, speaking the neighbor's language seems to be a huge advantage.
  2. The China Control: When the researchers looked at sales to China, the number of Swedish speakers in the Finnish company did not help at all. In fact, for some groups, it seemed to slightly hurt (likely because those companies were just focused on the Swedish market and ignored China).

    • The Analogy: If you are trying to sell to China, having a guide who speaks Swedish is useless. You need a guide who speaks Mandarin. This proves that the advantage wasn't just about "having a better team" generally; it was specifically about matching the language to the destination.

The "Location" Factor

The study also looked at where companies were located.

  • West vs. East: Companies located in the western part of Finland (closer to Sweden) naturally sold more to Sweden.
  • The Twist: Even after accounting for location, the language of the employees still mattered. It wasn't just that they were physically closer; having Swedish speakers in the office gave them an extra boost.

The Bottom Line

Even in a world where everyone speaks English perfectly, language still matters for trade.

  • English is the "General Tool": It gets the job done.
  • Swedish is the "Specialized Tool": It opens doors that English might leave slightly ajar, especially for smaller businesses trying to build trust with their closest neighbors.

The paper concludes that while English is powerful, it doesn't make other languages obsolete. For small Finnish firms, speaking Swedish isn't just a cultural tradition; it's a business strategy that helps them sell more to Sweden.

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