Food Safety Trust and Willingness to Pay for Local Food among Consumers in Saudi Arabia
Drawing on Social Identity Theory and the Theory of Planned Behavior, this study of 317 Saudi consumers reveals that relational and process proximities significantly boost willingness to pay for local food by enhancing consumer confidence, with price transparency and past purchasing behavior further strengthening these relationships to support Saudi Arabia's Vision 2030.
Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This is an AI-generated explanation of the paper below. It is not written or endorsed by the authors. For technical accuracy, refer to the original paper. Read full disclaimer
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