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An evaluative axis organises mental representations of prospective experiences and predicts choice

By analyzing similarity judgments across diverse scenarios, this study reveals that mental representations of prospective experiences are organized along a multidimensional space dominated by a unidimensional evaluative axis (valence) that emerges independently of preference tasks yet strongly predicts subsequent choices.

Original authors: Gabriel Brandolini, Axel Cleeremans

Published 2026-08-26
📖 4 min read☕ Coffee break read

Original authors: Gabriel Brandolini, Axel Cleeremans

Original paper licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). ⚕️ This is an AI-generated explanation of a preprint that has not been peer-reviewed. It is not medical advice. Do not make health decisions based on this content. Read full disclaimer

Every day, our minds run a quiet simulation of what might happen next. We weigh the quiet comfort of a book against the noise of a party, or the absurdity of fighting a giant duck against the chaos of a hundred tiny horses. These choices feel effortless, yet they pose a deep puzzle for scientists: how can the brain compare two things that seem to have nothing in common? To make a decision, the mind must first translate these wildly different experiences into a shared language, a way of placing them side by side so they can be measured against one another. While we know the brain can map the similarities between physical objects or sounds, it remains unclear how it organizes the vast, abstract landscape of future possibilities. Does the mind rely on a single, universal scale of "good" and "bad" to make these comparisons, or does it use a complex web of unrelated features?

A team of researchers at the Université libre de Bruxelles set out to map this invisible landscape of prospective experiences. They gathered a diverse collection of two hundred scenarios, ranging from the mundane, like eating pancakes, to the deeply unpleasant, such as having lemon juice poured on a wound, and the fantastical, like discovering a mythical sea monster. To understand how people mentally organize these options without being told to judge them as good or bad, the researchers asked 150 participants to perform a simple task: they were shown three scenarios at a time and asked to pick the one that felt most different from the other two. This "odd-one-out" game was played 30,000 times, creating a massive dataset of how people perceive the relationships between these imagined futures.

Using a computer model to analyze these thousands of judgments, the researchers reconstructed the mental map the participants were using. The model identified seven distinct dimensions that described how the scenarios related to one another. Some dimensions captured specific themes, such as physical discomfort, social status, or the presence of superhuman abilities. However, when the researchers looked at the overall structure of this map, a striking pattern emerged. The most powerful line running through the entire space was not about how realistic a scenario was, or how disgusting it might be, but rather how positive or negative it felt. This primary axis, which the researchers call an evaluative axis, stretched from experiences that felt like success and wealth to those that felt like suffering and misery.

What makes this finding so significant is that the participants never explicitly rated the scenarios as good or bad. They were only asked to judge similarity. Yet, the very structure of their mental representations was dominated by this feeling of value. The researchers then tested whether this hidden map could predict what people would actually choose. In a second phase, 100 participants were asked to choose which of two scenarios they would prefer to experience. The results were clear: the position of a scenario along that single evaluative axis was the strongest predictor of choice. In fact, once the researchers accounted for this feeling of "goodness" or "badness," no other feature of the mental map added any extra power to predict the decision. The other dimensions, while real and distinct, did not drive the choice on their own.

The study suggests that when we imagine the future, our minds do not just store neutral details. Instead, the representation of a possible experience is already imbued with an emotional value, a built-in sense of how it would feel to us. This evaluative information appears to be intrinsic to the way we simulate the world, emerging even when we are not actively trying to make a decision. It acts as a common currency, a single scale that allows us to compare a book, a party, or a mythical beast, and ultimately guides us toward the path we prefer. The research indicates that while our mental world is rich and multidimensional, the thread that ties it all together and drives our choices is the simple, profound question of whether an experience feels good or bad.

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